Would you think it was strange if I told you I am paying another company to design a logo for me? I mean I'm basically a graphic designer myself. I incorporate graphics into my photography all the time. And yes, until now I have designed my own logos.

Well as a photographer and artist I know full well the difference between being ABLE to do something and specializing in something. For example, one of my specialties is sportrait banner design. People tell me all the time how amazing my banners are and I believe it is because of my special skill set in lighting and putting together designs that compliment the subject. My training is in making the subject look great. I've spent years perfecting this skill.

I have not however, spent years studying logos and how to design them. In fact if you hired me to design your logo I probably wouldn't feel like I should charge you very much and you would get what you pay for if you know what I mean ;). I am learning that there are so many things to think about for a logo. Like how will it look on a sign? How will it look on a package? How will it look on my portraits versus my edgier team banners? Will it fit both styles? What does it communicate - corporate or specialty, feminine or masculine, old school or contemporary, cheap or expensive, fun or stuffy, and on and on. Who is its target audience? Does it fit my personality or the personality of my business?

I used to think saving money was king, cheap was great and DIY was smart. Over the years I've learned that cheap can cost more in the long run. I'm sure you can think of examples. So these days I often don't mind paying more to get more and more doesn't have to mean quantity, it can just mean quality too.

Keep an eye out for my new logo!